So why Did I use a crying Penguin on my Landing Page?
One day, National Geographic posted a clip of a scene common to nature, the battle for the heart of a maiden. In this case, the maiden was a penguin, who had cheated on her penguin husband. He fought for her heart valiantly, but in the end, was replaced by a (hotter) penguin. He stumbles away defeated and your heart cries, because he really loved her, I think. This moment sparked tens of memes that circulated Twitter, Facebook, and Instagram and almost made me consider buying a penguin pillow from Ikea.
For a moment in time, people felt a connection to a penguin. That is the power of memes, it is the power to connect even the most unlikely things. In fact, memes teach me valuable lessons about media. Memes focus on connectivity. Advertising and media strive to connect people to brands and to make them care and think twice about the brands they choose. It makes us care about the amount of money we could save on our car insurance if we switched to Geico. I don't even have a car, and I'm thinking about the amount of money I could save. I want my hypothetical vintage yellow Volkswagen Beetle to be protected. Memes do the same thing, they make you think twice about a thing, an event, or an emotion and make you connect to it.
There is equity in memes and taking lessons from them can only lead to good things for a brand, a person, or a penguin. A meme made me care about the sexual and interpersonal relationships of the South African penguin (see, now I even know the species). Imagine what memes and focusing on new ways to establish connectivity can do for a brand. Well, I want to help you imagine those possibilities.